Link Building for MINCETUR-Licensed Peruvian Casino & Betting Operators

What does MINCETUR require to license an online operator in Peru?

Peru's current framework runs through two laws and one decree: Law 31557, which created the licensing regime for remote gambling and sports betting; Law 31806, which amended it; and Supreme Decree 005-2023-MINCETUR, which sets out the actual licensing procedure operators had to follow. The DGJCMT — the MINCETUR directorate that has regulated Peru's land-based casino and slot-machine sector since 2006 — took on the online licensing role as well, reviewing applications, certifying platforms and maintaining the authorised-operator list agencies should check before building any link to a brand claiming Peruvian licensure.

One licence covers both verticals at once, which is a simpler structure than markets that split casino and sportsbook approvals into separate processes. Both Peru-incorporated companies and foreign operators were eligible to apply, provided they met MINCETUR's platform-certification and local-presence requirements.

• Legal basis: Law 31557, amended by Law 31806, implemented via Supreme Decree 005-2023-MINCETUR
• Regulator: Dirección General de Juegos de Casino y Máquinas Tragamonedas (DGJCMT), under MINCETUR's Viceministerio de Turismo
• One licence covers both online casino (slots, live dealer, RNG table games) and online sports betting
• Operators must register and certify their platform with MINCETUR before accepting bets from Peru
• Both domestic and foreign-incorporated operators were eligible to apply

How did Peru's 2024 online licensing rollout actually play out?

MINCETUR opened a one-month application window from 10 February to 10 March 2024 and received 145 licence applications from a mix of domestic and offshore operators — more than most observers expected for a market this size. Rather than leave applicants and players in limbo during review, MINCETUR published a transitional whitelist of roughly 80 operators allowed to keep trading legally while their applications were processed, a list that included corporate entities tied to bet365, Betano, Betsson and Stake, plus Free Games BV, the parent company behind the dominant local brand Apuesta Total.

The first full licence under the new regime went to Betsson, which MINCETUR approved on 26 June 2024 for its Betsson and Betsafe brands, covering both online casino and sports betting; a licence for its Inkabet brand, acquired in 2021, followed separately. That sequence — a fast transitional whitelist followed by a slower drip of full approvals — is the pattern agencies should expect from a young regulator still building out its own review capacity, and it's exactly why checking a brand's actual licence status, not just its marketing claims, matters more in Peru right now than in longer-established markets like the UK or Spain.

• Application window: 10 February – 10 March 2024 (one month)
• Applications received: 145
• Transitional whitelist: roughly 80 operators permitted to keep trading during review
• First full licence granted: Betsson (Betsson & Betsafe brands), 26 June 2024

What taxes apply to MINCETUR-licensed operators?

Law 31557 set a 12% tax on online gaming and sports betting income, calculated on net monthly revenue after deducting platform maintenance costs, with the tax itself treated as a deductible expense for income-tax purposes. The law also created a second, separate excise tax (Impuesto Selectivo al Consumo, ISC) on individual bets, but left the rate unset at launch, so it didn't actually apply until Legislative Decree 1644, enacted 13 September 2024, fixed it at 1% — reportedly phased in at a lower temporary rate before stepping up to the full amount. A congressional proposal has since called for raising the ISC from 1% to 5%; operators argue that would effectively double their current tax burden on top of the existing 12% charge, though the increase had not been confirmed as passed in the sources available at the time of writing.

• Core tax: 12% on net monthly online gaming/sports betting revenue (Law 31557)
• Excise tax (ISC): 1%, fixed by Legislative Decree 1644 (September 2024)
• Proposed ISC increase to 5% introduced in Congress; status not yet confirmed

What link types work for a MINCETUR-licensed Peruvian campaign?

With legality not a constraint, the standard regulated-market playbook applies: guest posts and niche edits on genuine Peruvian and wider Spanish-language LatAm publishers carry the editorial weight a licensing-era market like this needs, while PBN placements stay a volume layer rather than a backbone — a detectable network footprint is exactly the kind of pattern a regulator still building its own enforcement muscle, like the DGJCMT, is primed to notice once it starts looking harder.

Peru's regulatory kinship with Colombia's Coljuegos-licensed market — both are recently formalised, tax-sensitive, Spanish-language licensing regimes run by a single national authority — makes it a natural next step for agencies already running LatAm campaigns, provided the inventory is genuinely Peru-facing rather than repurposed Spain or Mexico content relabelled for a new market.

How should you vet a vendor for the Peruvian market?

Ask a Peru-focused vendor to show, not just claim:

• The brand's current MINCETUR/DGJCMT licence status, checked against the regulator's own published list rather than taken on the vendor's word
• Genuine Spanish-language editorial history for a Peruvian or regional Andean audience, not repurposed Spain- or Mexico-facing content
• Draft copy consistent with Peru's responsible-gambling and advertising expectations, since a young regulator tends to tighten enforcement as it matures
• The same vendor-vetting discipline you'd apply anywhere — a fast-growing, recently licensed market raises the cost of skipping it, not lowers it

The bottom line for Peru-facing link building

Peru is a genuine green light: online casino and sports betting are both fully licensed nationwide, the regulator publishes an authorised-operator list, and the tax and licensing framework — while still settling — is public and checkable. For agencies expanding into Latin America, that combination makes Peru one of the lower-friction regulated markets to add to a multi-country link building programme, as long as every target is checked against MINCETUR's current list before a single link goes live.