iGaming link building is its own discipline. Publishers are cautious, regulators restrict how operators promote themselves, and Google treats gambling as a sensitive Your-Money-Your-Life vertical with a higher quality bar than almost any other niche. Winning here means relevant links, natural anchors and steady velocity — not cheap bulk spam.
We give agencies and affiliates a single source for all of it. Every link type is drawn from a gambling-specific network of 60,000+ domains, so relevance is built in and you are not stitching together five vendors to run one campaign.
Three link types, one strategy
A durable iGaming profile blends editorial relevance with controlled volume. We supply all three layers so you can shape the mix per client.
- Guest posts — fresh articles on real gambling blogs (DR 30–60)
- Niche edits — contextual inserts into indexed content (DR 25–55)
- PBN links — owned-network volume and tiering (DR 20–50)
Relevance is the whole game
In iGaming, a relevant link from a modest gambling domain outperforms a powerful link from an unrelated site. Because our entire network is gambling-native, every placement carries the topical signal Google looks for — casino to casino, betting to betting, poker to poker.
Made for agencies
White-label reporting, wholesale per-link pricing, bulk ordering and an optional API mean you can run iGaming link building as a profitable, productised line inside your agency without building the supply chain yourself.