Most link buyers never see how their links are actually built, which is exactly why so much gambling link spend is wasted. This page walks through the process iGaming Links runs on every placement — how we vet a domain for genuine relevance, the metric thresholds we apply, how anchors are chosen, and how we verify and report a live link. It is written so you can hold us (or any provider) to it.
The short version: relevance is vetted before authority, every link is anchor- and target-controlled by you, and nothing is marked delivered until it is live and verified. The detail below is what that means in practice.
Step 1 — Relevance before authority
Every prospective placement starts with a relevance judgement, not a DR score. We confirm the host site is genuinely about gambling, betting or a closely adjacent topic — and specifically relevant to your sub-niche, whether that is casino, slots, sportsbook, poker or bingo. A powerful link from an unrelated site is weak in a Your-Money-Your-Life niche and can read as a footprint; a relevant link from a modest domain does more, more safely.
For geo campaigns we go a step further and match the placement to the market — local TLDs and market-appropriate content for the regulated country you are targeting, rather than a generic global domain.
Step 2 — The five checks every domain passes
Once a domain clears the relevance gate, it is vetted against a fixed set of quality checks before it is ever offered:
- Topical relevance — genuinely gambling-related, not a general blog with a casino paragraph bolted on
- Real organic traffic — visibility that matches the domain's authority, not a metric inflated by spam
- Clean link profile — a sensible outbound-link pattern, not a page selling links to everyone
- Index and history check — the domain is indexed, and has not been repurposed from an unrelated past life
- Spam and toxicity signals — Trust Flow, spam score and anchor distribution reviewed before approval
Step 3 — You control the anchor and target
On every link you set the anchor text and the destination URL. We advise on safe anchor ratios — keeping exact-match commercial anchors in the minority and letting branded, URL and partial-match anchors dominate — because over-optimised anchors are the fastest way to flag a gambling profile. But the final call is yours, and nothing is placed with an anchor you did not approve.
That control is deliberate: a provider that picks your anchors for you can quietly build an unnatural, penalty-prone profile, and you would not know until rankings slipped.
Step 4 — Choosing the link type for the job
We match the link type to what the campaign needs — editorial relevance, live-link velocity or anchor control — rather than selling one product for every situation:
- Guest posts — fresh editorial articles for the cleanest relevance signal
- Niche edits (link insertions) — fast live links that inherit an existing page's authority
- PBN links — controlled volume and anchor shaping on network inventory, used as a layer rather than the whole profile
Step 5 — Verify, then report
A placement is not complete until the link is live, in the right context, with the agreed anchor and target — and we have verified it. Only then does it appear on your report. If you resell, that report is white-label, so it lands under your brand, not ours.
This is the step most bulk sellers skip. 'Delivered' should mean a link you can click and check, not a line on an invoice.
What a placement report contains
For transparency, here is the shape of the record you get for every link. This is an illustrative example of the fields, not a specific client's data:
- Live URL of the page the link sits on
- Anchor text used and the exact target URL it points to
- Domain metrics at placement — DR / DA, Trust Flow, spam score, category
- Link type (guest post / niche edit / PBN) and whether the link is followed
- Date placed and the date the live link was verified
- Index status of the host page
Where we are honest about risk
We sell PBN links, and private blog networks sit outside Google's link guidelines by definition. We say that plainly rather than pretending otherwise. Our job is to give you the control and the guidance to use every link type well and to assign risk deliberately — more editorial links on primary domains you cannot afford to lose, more aggressive tactics where the downside is contained. The risk tolerance on each campaign is yours to set; we help you set it sensibly.